Titel | Novomed White Cat |
Agentur | Impact BBDO |
Kampagne | Hidden Allergy |
Werbende | Novomed |
Marke | Novomed |
Datum der ersten Ausstrahlung/Veröffentlichung | 2020 / 2 |
Produkt | Anti-allergy clinic |
Geschäftsbereich | Gesundheits- und Pharmazeutische Produkte |
Story | In the region, allergies are most commonly linked to dust and pets. So we took those two elements to show people how, just like the causes of their allergies, what appears to be one thing may actually be something else entirely. We created a series of visuals featuring pets blending into their surroundings to show people how the causes of allergies aren’t that easy to spot and to encourage them to come to Novomed Centers so they could find out what they’re really allergic to. |
Medientyp | Presse & Publikationen |
Chief Creative Officer | Paul Shearer |
Art Director | Marcio Dotti |
Texter | Simone Milani |
Stellvertretender Creative Director | Ben Griffiths |
Creative Director | Logan Allanson |
Texter | Jason Velasquez Burayag |
Designer | Jithesh Narayanan |
Executive Creative Director | Ali Rez |
Produzent | Rebecca Ooi |
Kundenbetreuer | Rubina Ahmed |
Fotograf | Edmund Leong |
Digitale Retuschierung | Justin Chan |
Digitale Retuschierung | Lim Hui Jing |