VP Creative Director, Craft & Design
at
Area 23
New York, Vereinigte Staaten von Amerika
| Titel | SICK BEATS |
| Agentur | Area 23, An IPG Health Company |
| Kampagne | SICK BEATS |
| Werbende | Woojer |
| Marke | Woojer |
| Posted | JunI 2021 |
| Geschäftsbereich | Unterhaltungselektronik & Audio- und Videogeräte |
| Philosophie | For kids with cystic fibrosis (CF), airway-clearance therapy is the worst part of their day. SICK BEATS is the world’s first music-powered airway clearance vest, using the clinically proven modality of soundwave therapy in an awesome treatment experience. The prototype, a redesign of Woojer’s consumer vest, syncs with a smartphone to pull therapeutic 40Hz frequencies from music and send them to the chest. The SICK BEATS experience uses a curated Spotify library of thousands of 40Hz songs. Kids can find new 40Hz music and create custom therapeutic playlists for the vest, all in the Spotify app. |
| Medientyp | Produktdesign/Entwicklung |
| Länge | |
| Kreativpartner | Fred Levron |
| Chief Creative Officer | Tim Hawkey |
| Executive Creative Director | Elliot Langerman |
| Creative Director | Pamela Savage |
| General Creative Director | Dave Adler |
| Creative Director | Eduardo Tavares |
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