Titel | SICK BEATS |
Agentur | Area 23, An IPG Health Company |
Kampagne | SICK BEATS |
Werbende | Woojer |
Marke | Woojer |
Posted | JunI 2021 |
Geschäftsbereich | Unterhaltungselektronik & Audio- und Videogeräte |
Philosophie | For kids with cystic fibrosis (CF), airway-clearance therapy is the worst part of their day. SICK BEATS is the world’s first music-powered airway clearance vest, using the clinically proven modality of soundwave therapy in an awesome treatment experience. The prototype, a redesign of Woojer’s consumer vest, syncs with a smartphone to pull therapeutic 40Hz frequencies from music and send them to the chest. The SICK BEATS experience uses a curated Spotify library of thousands of 40Hz songs. Kids can find new 40Hz music and create custom therapeutic playlists for the vest, all in the Spotify app. |
Medientyp | Produktdesign/Entwicklung |
Länge | |
Kreativpartner | Fred Levron |
Chief Creative Officer | Tim Hawkey |
Executive Creative Director | Elliot Langerman |
Creative Director | Pamela Savage |
General Creative Director | Dave Adler |
Creative Director | Eduardo Tavares |