L'Oréal - "Lessons of Worth - Eva Longoria"

McCann Paris

McCann Paris Neuilly sur Cedex, Frankreich

4114

Marke: L'Oréal
Länder: Frankreich

Werbende: L'Oréal

Titel	Lessons of Worth - Eva Longoria
Agentur	McCann Paris
Kampagne	Lessons of Worth
Werbende	L'Oréal
Marke	L'Oréal
Datum der ersten Ausstrahlung/Veröffentlichung	2021 / 9
Geschäftsbereich	Kosmetika, Schönheitsprodukte & Parfüms
Story	Actress and activist Eva Longoria says “you’re worth it” to her first-grade self in a reflective video filmed as a part of the “Lessons of Worth” series from L’Oréal Paris, which aims to put meaning behind the brand’s historic tagline.
Philosophie	Launched with Viola Davis in May 2020, “Lessons of Worth,” is a series of spoken word videos using personal anecdotes to give a deeper meaning to self-worth, because women should never doubt themselves. The series was designed with a creative desire to let women find their own meaning behind the “Because I’m Worth It” tagline. By sharing personal experiences and lessons they have learned in life, each video encourages us to learn to accept and value ourselves. Thus, were born the “Lessons of Worth.” Following Viola Davis, the campaign continued with Jane Fonda, Aja Naomi King, and now, Eva Longoria.
Medientyp	Internet-Film
Länge	98 seconds
Post-Produktion	Nightshift
Schauspieler	Eva Longoria
President	Charlotte Franceries
Chief Creative Officer	Julien Calot
Stellvertretender Creative Director	Liam Fearn
Creative Lead	Eric Landowski
Creative Manager	Nadia Lasfar
Chief Operating Officer (COO)	Anne-Sophie Carbo
Kaufmännischer Geschäftsführer	Mathieu Vieille
Etatdirektor	Kristell Piriou
Agency Producer	Thibaut Blacque Belair
Agency Producer	Jean ROBERT
Produktionsfirma	PHANTASM
Post-Produktion	Louise Jolles
Post-Produktion	Sabrina Branco
Talent	Kimberly Kress
Post-Produktion	X-Track