Laurence Thomson
Co President & Chief Creative Officer at McCann London
London, Großbritannien
TitelThe Rough Guide to Xbox
Agentur
Kampagne The Rough Guide to Xbox
Werbende Microsoft
Marke Xbox
Datum der ersten Ausstrahlung/Veröffentlichung 2020 / 1
Geschäftsbereich Videospielekonsolen
Philosophie Created in partnership with Rough Guides, one of the world’s leading travel guide publishers, the book is Rough Guides’ first-ever edition dedicated to virtual worlds, and works as a fully-functioning travel guide, exploring the stunning beauty of games beyond traditional gameplay.

Featuring top travel tips and photos shot by a professional in-game photographer, “The Rough Guide to Xbox” is intended, like other Rough Guides books, to be a valuable travel companion, except that every place from cover to cover can only be visited virtually in Xbox games – which have become vast, hugely detailed, and jaw-droppingly beautiful. It’s designed to encourage occasionally wandering off-piste away from the gameplay action to explore games for their sights to see.

The book features worlds from games such as Halo 5: Guardians, Metro Exodus and Forza Horizon 4, all of which are available on Xbox Game Pass.

The graphical detail of Xbox One X Enhanced games has made a new kind of travel possible, one where people can experience beautiful architecture, meet locals and make memories without having to leave home.

Medientyp Branded Book
President & Chief Creative Officer
President & Chief Creative Officer
Executive Creative Director
Executive Creative Director
Senior Creative
Senior Creative
Regisseur
Regisseur
Senior Creative
Senior Creative
Head of Strategy
Senior Planner
Head of Art
Designer
Designer
Projektleiter
Projektmanager
Senior Project Manager
EVP and CCO
Geschäftsführender Teilhaber
Senior Account Director
Etatdirektor
Kundenbetreuer
Account Executive
Leitender Produktionsverantwortlicher
Executive Producer
Head of Studio
Produzent
Junior Producer
Druck-Produzent
Produzent
Regisseur
Produktionsfirma
Post-Produktion
Publizist
Partnerships Agency
PR Agency

An diesem Projekt beteiligte Leute

Könnte Ihnen auch gefallen...

Im Trend

Ein kostenloses Talentprofil erstellen Mitglied von AdForum werden

Los geht's