| Titel | Meet Paul |
| Agentur | Mindshare Denmark |
| Kampagne | The campaign for car sensitivity |
| Werbende | Ford Motor Company |
| Marke | Motorcraft |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 5 |
| Geschäftsbereich | Reifen, Zubehör, Öl, Benzin |
| Story | This is a film about Paul. A guy who suffers from car sensitivity. |
| Philosophie | We merged the numbers and came up with the disease 'Car sensitivity' to explain what happens with you, if you get your car serviced. |
| Problem | 43% of danes won't allow food inside their car and 30% are under the impression that no one can take care of their better than themselves. A survey told us that most people are under the impression that Ford Auto repair shops are more expensive than regular shops. We needed to prove them wrong |
| Ergebnis | The film got 600.000 views on Facebook the first week and Brand awareness increased 200% within a month |
| Medientyp | Internet-Film |
| Länge | |
| Creative Director | Kenneth Kaadtmann |
| Texter | Kenneth Kaadtmann |
| Texter | Sune Overby |
| Kundenbetreuer | Liv Koch Sørensen |
| Executive Producer | Christian Juliussen |
| Executive Production Director | Sune Svanborg |
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