Titel | Lamp |
Brief | In 2019 Ikea Denmark were for the first ever not printing its famous catalogue and only letting it be viewable online. This message had to be conveyed in a campaign that also presented the new collection. |
Agentur | Accenture Song DK |
Kampagne | The Missing Collection |
Werbende | IKEA |
Marke | IKEA |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 8 |
Geschäftsbereich | Möbel |
Story | In 2019 IKEA Denmark was for the first time ever not printing their famous catalogue. This message had to be conveyed in the new campaign for the new furniture collection. |
Medientyp | Plakat |
Creative Director | Jabali Ravn |
Texter | Kenneth Kaadtmann |
Executive Creative Director | Simon Engstrøm |
Art Director | Anders Donde |
Etatdirektor | Pernille Tramp |