| Titel | Black Friday (Re)Sale |
| Agentur | Accenture Song DK |
| Kampagne | Black Friday (Re)Sale |
| Werbende | IKEA |
| Marke | IKEA |
| Posted | Juli 2020 |
| Geschäftsbereich | Haushaltsgeräte, Möbel & Gartenbedarf |
| Story | On a day when every retailer on planet earth was talking about the low prices we have every day, we decided to demonstrate IKEA’s durability instead. With a sale across digital display and social media featuring only used IKEA products found on Denmark’s largest second-hand marketplace (DBA), and a message to “buy used instead of new this Friday”. We even took over our own home page with a banner re-directing people to discover the used alternatives. |
| Medientyp | Imagemanagement |
| Länge | |
| Art Director | Karl kristian Krarup Kjaer |
| Texter | Maj Erstrup |
| Texter | Aske Kror |
| Texter | Tim Paschen |
| Fotograf | Ken Hermann |
| Creative Director | Jabali Ravn |
| Creative Director | Kenneth Kaadtmann |
| Strategist | Marianne Hjaltelin |
| Account Management Team | Søren Brix |
| Account Management Team | Carina Abildgaard Frank |
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