David Martin Angelus
Creative Director at BETC
Paris, Frankreich
TitelTeen Violence / Boy
Agentur
Kampagne Teen Violence - The Home Office
Werbende The Home Office
Marke Home Office
Datum der ersten Ausstrahlung/Veröffentlichung 2010 / 2
Geschäftsbereich Gewalten, sexueller Missbrauch
Slogan If you could see yourself would you stop yourself?
Story As part of the Home Office's new initiative to tackle Violence Against Women and Girls, the campaign aims to empower teenagers to recognise the signs of abuse, stimulate discussion of the issue and seek help and advice.
Philosophie The campaign addresses uses these insights to confront teenagers with the truth about abusive behaviour and empower them to doing something about it. Two separate versions of each execution have been produced, to ensure that the campaign speaks to both boys and girls in a non-accusatory or judgemental way.
Problem In the UK, 1 in 4 women will be a victim of domestic abuse over the course of her life*. Shockingly, research showed that teenagers have a significant tolerance towards this form of abuse; with 43% of young people believing that it’s acceptable for a boyfriend to be aggressive under certain circumstances**. Attitudes adopted now will shape the futures of these young people. What’s more, putting up with abuse as a teenager makes you disproportionately likely to become an adult victim.
Medientyp Fernsehen
Markt Großbritannien
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Produktionsfirma Tomboy Films

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