Daniel Minaker
Chief Creative Officer at Wunderman Thompson
Buenos Aires, Argentinien
TitelDiscount Time
Titel (Originalsprache)Tiempo de descuento
BriefIn addition to the typical tv broadcasts, the millennials watch football matches from their smartphones and, in Argentina, 72% of them use both devices at the same time.Without budget to be an official sponsor of the Argentine national team, Tuenti still had to find a way to be present at the America´s Cup in Brazil and engage its target audience – who was watching every minute of the event.In all the matches played by Argentina, we developed a real-time promotion linked to the "discount time" given by the referees. That is, when they added minutes to the regulation time, users had the same minutes to get promotions, with very, very low prices. If the time ran out, they couldn't access to the site anymore.The campaign kept Tuenti top of mind with young mobile phone users, increasing its presence in the Argentine market and sustaining monthly sales growth.
Agentur
Kampagne Discount Time
Werbende Tuenti Móvil
Marke Tuenti
PostedDezember 2020
Geschäftsbereich Mobilfunk, WAP
Story In addition to the typical tv broadcasts, the millennials watch football matches from their smartphones and, in Argentina, 72% of them use both devices at the same time.Without budget to be an official sponsor of the Argentine national team, Tuenti still had to find a way to be present at the America´s Cup in Brazil and engage its target audience – who was watching every minute of the event.In all the matches played by Argentina, we developed a real-time promotion linked to the "discount time" given by the referees. That is, when they added minutes to the regulation time, users had the same minutes to get promotions, with very, very low prices. If the time ran out, they couldn't access to the site anymore.The campaign kept Tuenti top of mind with young mobile phone users, increasing its presence in the Argentine market and sustaining monthly sales growth.
Medientyp Case Study
Regional Chief Creative Officer
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