Titel | Perspectives (2mn) |
Brief | In Argentina six out of 10 high school students are victims of cyberbullying. But parents and teachers don't always see it. So the agency developed an interactive, fully synchronized double-sided film for mobile phones. The film shows a suffering student. By turning the screen 180º, the cyberbullying incidents behind their distress are revealed. |
Agentur | Wunderman Buenos Aires |
Kampagne | Cyberbullying |
Werbende | Movistar |
Marke | Movistar |
Posted | November 2018 |
Geschäftsbereich | Mobilfunk, WAP |
Story | In Argentina, 6 out of 10 kids have been cyberbullied. Unlike traditional bullying, cyberbullying can follow its victims everywhere, because it is online. However, 75% of children who suffer from cyberbullying never talk about it, thus limiting adults and peers to detect the signs. Movistar, one of the largest mobile phone company in Latin America recognized the natural relationship that telephone brands have with the problem as cell phones are the most used media for this type of harassment. Their objective was to create a campaign that would raise awareness of this issue by aligning it with their brand platform: “Choose to take care”. |
Medientyp | Mobiles Werbung |
Werbeleiter | Romina Martinez Battista |
Werbeleiter | Almendra Ogdon |
Werbeleiter | Florencia Panizoni |
Werbeleiter | Agustina Iparraguirre |
Werbeleiter | Matias Infantino |
Texter | Nicolas Demichelle |
Art Director | Francisco Cerrutti |
Executive Creative Director | Sebastian Tarazaga |
Executive Creative Director | Dany Minaker |
Account Executive | Paula Torres |
Projektmanager | Bárbara Laffue |
Direktor Kundenservice | Fabiana Antonelli |
Direktor Kundenservice | Belén Yusso |
Creative Director | Matias Martty |
Creative Director | Juan Calvo |
Etatdirektor | Maria Jazhal |
Produktionsfirma | LADOBLEA S.A. |
Regisseur | Martin Donozo |
Direktor Fotografie | Daniel Ortega |
Filmproduzent/Produzent | Marco Pilosio |
Executive Producer | Jose Arnal |
Executive Producer | Adrian Aspani |
Cutter | Sebastian Mega |
Produktionsfirma | Italians do it better |
Tonstudio | Porta Estudio |