Titel | Cardboard Box |
Agentur | DDB Canada |
Kampagne | Shoes That Move You |
Werbende | Nordstrom |
Marke | Nordstrom Shoes |
Datum der ersten Ausstrahlung/Veröffentlichung | 2014 / 9 |
Geschäftsbereich | Mode, Kleidung & Schuhe |
Slogan | Shoes That Move You |
Story | The "Shoes That Move You" campaign is built from the insight that people aren’t just buying shoes, they are buying the feeling that those shoes give them. The campaign is rooted in the notion that Nordstrom has just the feeling you are looking for. Storytelling through video draws a parallel between the vivid emotions experienced in childhood, a time when simple events possessed an almost magical quality, and the same joy and wonder that comes back to us when we find the perfect pair of shoes |
Medientyp | Internet-Film |
Länge | |
Audio-Postproduktion | Vapor Music Group |
Executive Creative Director | Cosmo Campbell |
Executive Creative Director | Dean Lee |
Texter | Jon Mandell |
Art Director | Brandon Thomas |
Agency Producer | Karen Brown |
Kaufmännischer Geschäftsführer | Michelle Kitchen |
Etatdirektor | Amanda Waye |
Projektmanager | Kimberly Billan |
Strategieplaner | Rob Newell |
Social Media Strategie | Derek Lau |
Produktionsfirma | Soft Citizen |
Regisseur | Yael Staav |
Direktor Fotografie | Chris Mably |
Herstellungsleiter | Merrie Wasson |
Post-Produktion | Cycle Media |
Cutter | Matthew Griffiths |
Cutter | Rob Doucet |
Kolorist | Claudio Sepulveda |
Audioingenieur | Andrew Harris |
Audio House Producer | Natalie Schnurr |