AJ Coyne
Group Business Director at Mars, Inc.
London, Großbritannien
TitelTables You Need To Hear
Agentur
Kampagne Tables You Need To Hear
Werbende Philips
Marke Philips
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Unterhaltungselektronik & Audio- und Videogeräte
Slogan You need to hear this table!
Philosophie “Tables You Need To Hear” one of many unique ways to come to ultimately get young“obsessed with music” people, ages 18-24, to say to their friends “You need to hear this!” Launched this Spring in select pubs in the UK and Germany, Ogilvy London got incredibly educated on the art of designing tables – handcrafted—out of wood with illustrations carved into each table that were meaningful to the particular neighborhood pub the table was made for. What’s even more cool about these personalized tables is that the music was curated specifically for each table based on trending music in that neighborhood. The tie-in with Philips Sound is that to hear the tables, you need to plug in with a headset. Each pub had Philips headsets on-hand, of course. Listeners were encouraged to tweet and take photos of their experience and Philips headsets were given away. 
Medientyp Branded Content
Länge
Illustrator
Typograf
Typograf
Illustrator
Produktionsfirma
Texter
Art Director
Other
Creative Director
Creative Director
Etat-Planer
Etat-Planer
Projektmanager
Projektmanager

An diesem Projekt beteiligte Leute

Könnte Ihnen auch gefallen...

Im Trend

Ein kostenloses Talentprofil erstellen Mitglied von AdForum werden

Los geht's