|Titel||Tables You Need To Hear|
|Kampagne||Tables You Need To Hear|
|Datum der ersten Ausstrahlung/Veröffentlichung|
|Geschäftsbereich||Unterhaltungselektronik & Audio- und Videogeräte|
|Slogan||You need to hear this table!|
|Philosophie||“Tables You Need To Hear” one of many unique ways to come to ultimately get young“obsessed with music” people, ages 18-24, to say to their friends “You need to hear this!” Launched this Spring in select pubs in the UK and Germany, Ogilvy London got incredibly educated on the art of designing tables – handcrafted—out of wood with illustrations carved into each table that were meaningful to the particular neighborhood pub the table was made for. What’s even more cool about these personalized tables is that the music was curated specifically for each table based on trending music in that neighborhood. The tie-in with Philips Sound is that to hear the tables, you need to plug in with a headset. Each pub had Philips headsets on-hand, of course. Listeners were encouraged to tweet and take photos of their experience and Philips headsets were given away.|
|Art Director||Mike Donaghey|
|Creative Director||Gerry Human|
|Creative Director||Ivan Pols|
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