AJ Coyne
Group Business Director at Mars, Inc.
London, Großbritannien
TitelSurvival Billboard - 2
Agentur
Kampagne Survival of the Grittiest
Werbende Microsoft
Marke Xbox
PostedSeptember 2016
Geschäftsbereich Andere
Story To mark the launch of the new Tomb Raider video game, eight contestants took part in a 24-hour endurance test on a “live” billboard. The public followed the competition in real time and suggested challenges. The competitors (selected from thousands who applied online) were subjected to snow, freezing rain and intense heat. The event became a phenomenon as news channels picked up on it and viewers voted for their favourites. The survivor won an adventurous Tomb Raider themed trip.
Medientyp Case Study
Länge
Chief Creative Officer
Chief Creative Officer
Creative Director
Creative Director
Integrated Creative Director
Texter
Texter
Texter
Art Director
Art Director
Designer
Designer
Etat-Planer
Art Supervisor
Projektmanager
Filmproduzent/Produzent
Filmproduzent/Produzent
Executive Producer
Kaufmännischer Geschäftsführer
Etatdirektor
Kundenbetreuer
Account Executive
Studio-Manager
Druck-Produzent
Cutter
Cutter
Sound Engineer
Sound Engineer
Artwork
Streaming
Spezialeffekte
Developer
Event Momentum
PR Agency
Medienagentur
Head of Integrated Production

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