Titel | Game Chaingers |
Agentur | BETC Paris |
Kampagne | Game Chaingers |
Werbende | UNICEF |
Marke | UNICEF |
Posted | November 2018 |
Geschäftsbereich | Gemeinnützige Organisationen |
Story | UNICEF took advantage of eSports’ popularity boom with Game Changers. The campaign mobilized the hyper connected community to raise awareness about the humanitarian crisis with the least support: Syrian children affected by the war. The organization invented a free donation mechanism that generates money by mining cryptocurrency while eSports players aren’t playing. With the support of the eSports influencers, gamers and teams, they raised $33 thousand without anyone donating a single penny. |
Medientyp | Internetseiten |
Werbeleiter | Ann Avril |
Werbeleiter | Christine Chevalier |
Werbeleiter | Hubert Chaminade |
Kundenbetreuer | Catherine EMPRIN |
Kundenbetreuer | Quentin Derviso |
Executive Creative Director | Stéphane Xiberras |
Creative Teammitglied | David Campèse |
Creative Teammitglied | Tiampa Bamrounsavath |
Art Director | Pierre Jungers |
Produktionsfirma | Make Me Pulse |
Produktionsleitung | Bao Tu-Ngoc |
Creative Tech | Boris Le-Berre |
Music Creative Director | Christophe Caurret |