Titel | Eat Your Tweet |
Agentur | CLM BBDO |
Kampagne | Eat Your Tweet |
Werbende | Continental foods |
Marke | Liebig |
Datum der ersten Ausstrahlung/Veröffentlichung | 2019 / 12 |
Geschäftsbereich | Suppen, Füllungen, Saucen |
Story | In September 2019, French TV aired a prime time report on industrial soups. Hidden sugars, additives, artificial flavours – 6M French people discovered the reality of what they eat. The report concerned all brands but Liebig, France’s leading brand of soups, had the most reason to worry about the backlash. French people were promising a boycott - a potential disaster because, that October, Liebig was launching a new line of 100% natural soups, and that would be difficult to sell with this negative buzz. |
Medientyp | Social Media |
Länge | |
Creative Director | Benjamin Dessagne |
Creative Director | stephane santana |
Copywriter / Art Director | Ronan Coursin |
Copywriter / Art Director | Damien Veillet |
Art Director | Francis Pluntz |
Head of TV | Isabelle Darroman |
Direktor Strategische Planung | Corentin Monot |
Account Manager Director | Meigge Sauvaget |
Account Manager Director | Ani Radonova |
Account Supervisor | Antoine Victor |
Produzent | Pierre Boudin |
Post-Produktion | Laurianne Fréguin |
Strategieplaner | Bastien Beuriot |
Strategieplaner | Margaux GRENOUILLOUX |
Head of Social Media | Fabio Iazzetta |
Social media consultant | Youcef BOUALEM |
Communication and PR Manager | Marion Weill-Collange |
Influencer Manager | Fanny SACHOT |