| Story | WONGDOODY teamed with Adam Carolla to promote his Mangria wine-based cocktail this holiday season through a series of humorous videos. The "Mangria Toasts" campaign includes several videos featuring a festive Carolla imparting some irreverent holiday-themed wisdom by the fireside. The videos are rolling out through December 24 on the Carolla Drinks social channels.Each video in the "Mangria Toasts" campaign touches on a different iconic holiday character, song, or ritual, such as nutcrackers, Frosty the Snowman, Rudolph, workplace secret Santas, the Grinch, and the Twelve Days of Christmas rhyme. In his signature comedic style, Carolla explains who should receive a Mangria toast – and who should not."Collaborating with Adam on this project was so enjoyable and a really fun way to tackle some holiday tropes from a point of view only he could bring," said Dennis Lee, Associate Creative Director, WONGDOODY. "We had a tight timeline so the concept and production came together incredibly quickly, and Adam was a great sport and partner throughout." |