Philip Andelman
Director at IDENTITY
New York, Vereinigte Staaten von Amerika
TitelParty Harder With the Samsung POWERbot
Agentur
Kampagne Samsung POWERbot
Werbende Samsung
Marke Samsung
PostedFebruar 2015
Geschäftsbereich Haushaltsgeräte, Möbel & Gartenbedarf
Story Most robotic vacuum cleaners just aren't up to the challenge of cleaning up after you. They lack the suction power, the moxie and the chutzpah. But now, Samsung has created a robotic vacuum cleaner with 60x the power, which means you can make 60x the mess. This high energy :90 second film showcases an over-the-top, out-of-control and very messy party through the eyes of the Samsung POWERbot. The film was crafted to target affluent bachelors of the US & Europe who would be more curious about owning a robot than a vacuum cleaner. The track is "Prisencolinensinainciusol," originally composed in 1972 by the Italian artist, Adriano Celentano. Celentano created the gibberish lyrics as a parody of what English sounded like to Italians.
Medientyp Fernsehen
Länge
Soundtrack “Prisencolinensinainciusol” by Adriana Celentano
Regisseur

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