Opel ADAM & Opel Crossland X - "Opel on Amazon"

McCann Worldgroup Germany

McCann Worldgroup Germany Frankfurt am Main, Deutschland

Awards

2666

Marke: Opel ADAM & Opel Crossland X
Länder: Deutschland

Werbende: Opel

Titel	Opel on Amazon
Agentur	McCann Worldgroup Germany
Kampagne	Opel on Amazon
Werbende	Opel
Marke	Opel ADAM & Opel Crossland X
Posted	November 2018
Geschäftsbereich	Autos
Story	Nowadays you can buy everything online: jewelry, trips or socks. With just a few clicks, your shopping cart is filled with everything you ever wished for. Except cars! These are still only sold at dealerships. Studies show that a good third of all car buyers would like to buy their next car online. In addition, every second product search takes place on Amazon. So why not sell cars on Amazon? And that’s exactly what we did, by radically simplifying the car sales process on an Amazon.de brand page. This made the largest online shop in Germany the largest Opel dealer in Germany over night. Opel sold the Opel ADAM and the Opel Crossland X – lifestyle cars for a young female audience – on the most instant and mobile platform there is.
Problem	The Opel ADAM is Opel's smallest car in the range, a highly customizable lifestyle car. The Opel Crossland X is a stylish crossover with SUV styling, highly efficient engines, premium innovations and exceptional flexibility.
Medientyp	Interaktiv
Creative Agency	MRM McCann Frankfurt
Chief Creative Officer	Sebastian Hardieck
Executive Creative Director	Martin Biela
Group Creative Director	Thomas Dempewolf
Texter	Christian Endecott
Texter	Fabian Moretti
Texter	Katharina Schifferdecker
Art Director	Gift Amlumyong
Art Director	Nico Koehler
Art Director	David Apel
Art Director	Volker Henze
Art Director	Christian Kilian
Art Director	Jan-David Winter
Social Media Manager	David Broghammer