Titel | Raise the Pride |
Agentur | Wunderman Thompson Toronto |
Kampagne | Raise the Pride |
Werbende | PFLAG Canada |
Marke | PFLAG Canada |
Datum der ersten Ausstrahlung/Veröffentlichung | 2015 |
Philosophie | To combat the hate against the LGBTQ community on social media, support group Toronto PFLAG launched #RaiseThePride during World Pride 2014. A physical flag connected to Twitter. Tweet something negative and the flag lowered to half-mast, showing sorrow and loss. But, tweet something positive and the flag rose to the top, high and proud. |
Medientyp | Interaktiv |
Chief Creative Officer | Brent Choi |
Executive Creative Director | Ryan Spelliscy |
Creative Director | Patrick Schroen |
Creative Director | Braeden Laverty |
Creative Director | Santiago Fernandez-Concha |
Art Director | Alex Newman |
Art Director | Braeden Laverty |
Texter | Santiago Fernandez-Concha |
Programmierer | Patrick Schroen |
Produzent | Matt Hamilton |
Fotograf | Henrieta Haniskova |