Le Musée de l'Homme - "Chroma"

Leo Burnett Paris

Leo Burnett Paris Paris, Frankreich

Awards

9427

Marke: Le Musée de l'Homme
Länder: Frankreich

Werbende: Musée de l'Homme

Titel	Chroma
Brief	So much of racism boils down to one thing: skin colour. When racism was on the rise during France’s 2017 elections, le Musée de L’homme took to social media to start a conversation around racism and its exhibit “Us and them.” Users could create their own piece of unique artwork using a mobile app with one single condition: they had to create it with someone of a different skin color. The app used the pair’s skin tones to create a unique two-tone exhibition poster and opened people’s minds on the topic of racism.
Agentur	Leo Burnett Paris
Kampagne	Chroma
Werbende	Musée de l'Homme
Marke	Le Musée de l'Homme
Posted	November 2017
Geschäftsbereich	Festivals, Museen
Story	Just before the French elections, racism in France was at its height and threatened the pillars of French society.To open people’s mind the Musée de l’Homme has created: “NOUS ET LES AUTRES: Des préjugés au racisme” (Us and Them: From prejudices to racism), its first year-long exhibit. We had to promote this important exhibition but, most importantly, help create awareness around the rise of racism.
Problem	Just before the French elections, racism in France was at its height and threatened the pillars of French society.To open people’s mind the Musée de l’Homme has created: “NOUS ET LES AUTRES: Des préjugés au racisme” (Us and Them: From prejudices to racism), its first year-long exhibit. We had to promote this important exhibition but, most importantly, help create awareness around the rise of racism.
Medientyp	Interaktiv
Produktionsfirma	Insurrection
Creative Director	Kurt Novack
Creative Director	David Martin Angelus
Texter	Jean-François Le Marec
Art Director	Laëtitia Chrétien
Regisseur	Raphael Vandenbussche
Regisseur	Jaryl Lim
Filmproduzent/Produzent	Arno Moria
Produktionsfirma	Prodigious
Agency Producer	Martine Joly
Illustrator	Noma Bar
Grafik-Designer	Matthieu Droulez
Grafik-Designer	Julien Laudicina
Art Buyer	Nathalie Benchetrit
Produktionsmanager	Théo Gall
Cutter	Michael Ferrier
Post-Produktion	Frédéric Lubin
Geschäftsführer	Régis Perrone
Kundenbetreuer	Morgane Lutgen
Kundenbetreuer	Philippe Pereira
Stimme	Charly Nyobe
Music Producer	Boris Jeanne
Komponist	Brice Davoli
Werbeleiter	Fanny Decobert
Werbeleiter	Christel Bortoli
Werbeleiter	Stéphanie Targui