Sarita Bhatt is the Director of Global Strategy at Havas Worldwide, where she works with the network’s global clients on strategic and creative solutions, focusing on the challenges of digital and social marketing.
Prior to this position, Sarita was Managing Director of Social Platforms at Havas Worldwide New York, where she oversaw digital and social programs for the New York agency’s clients and led new business efforts within the digital and social space. She first joined Havas Worldwide three years ago as Director of Digital Planning for Tonic, the agency’s health and wellness consultancy.
Sarita has been working in the media and communications space for more than 15 years, focusing on developing innovative digital and social programs across verticals including healthcare, B2B, CPG, technology, finance, and tourism. She led the digital and social programs across all of the Hershey's Company brands, the Atlantic City Alliance, General Electric, Charles Schwab, Live Nation, Johnnie Walker, GlaxoSmithKline, and Merck Consumer Care. Prior to Havas Worldwide, Sarita was an Associate Director of Digital Strategy at Ogilvy Health, where she created and led the strategy group for pharmaceutical clients including Boehringer Ingelheim, Pfizer/Wyeth, Johnson & Johnson, Dupont, and Novartis. She also worked on the IBM, American Medical Association, and Unilever accounts.
Previous to working at Ogilvy, Sarita was a Manager in the Advertising Strategy and Planning department at The New York Times/NYTimes.com, where she was the lead strategist for the NYTimes.com health section re-launch, Google AdSense for Newspaper program, and the development of the NYT mobile and video monetization strategies.
Before joining the advertising world in New York, Sarita worked for the U.S. Department of Commerce, National Information and Technology Administration, Office of International Affairs. In this global role, she was the Chairwoman for the U.N. group on advanced networking technologies and a senior staffer for the Assistant Secretary of Commerce, driving policy decisions related to the Domain Name System, cybersecurity, and global Internet access.
Sarita holds an M.A. in Communications, Culture and Technology from Georgetown University and a B.S. in Communications Sciences from New York University. She is also a graduate of the Wharton Business School Havas Leadership Training Program. She advises several NGOs such as Breakthrough and G.E.M.S. on how to use digital platforms for social good and serves on the Advisory Board for the Global India Fund (a non-profit she co-founded). Sarita plays the bass guitar, is a trained Indian classical dancer, and an avid digital filmmaker. When she isn’t escaping city life in Brooklyn, she’s blogging on and/or tweeting at @saritabhatt.