Tim Maleeny
President, Havas New York; Chief Strategy Officer Havas NA at Havas New York
San Francisco, Vereinigte Staaten von Amerika
TitelMake Your Favorite Cold Drinks
Agentur
Kampagne Keurig Kold
Werbende Keurig, Incorporated
Marke Keurig Kold
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Elektrogeräte, Hauszubehör
Story Keurig recently launched their new Kold beverage maker with an eye-catching campaign that’s as fun as the drinks themselves. Directed and edited by Brand New School, the campaign, which was concepted and conceived by agency of record Havas Worldwide, is a fast-paced, mixed-media montage of what it’s like to experience the machine and its beverages. Featuring an exclusive partnership with Coca-Cola, Keurig Kold allows consumers to create their own sodas and other soft drinks at home through the use of the iconic Keurig K-Cups. 
The Brand New School team found beauty in the storyboard’s stylized liquids and fractured icy textures, and captured them using gorgeous macro shots as well as stunning slow-motion and stop-motion visuals. Taking cues from the bold colors of Pop art, the designers incorporated the Coca-Cola, Sprite, Dr. Pepper, and other logos of available flavors into the aesthetic language of the spots. The team also found inspiration in installation art, which included filling a 50-foot photobubble with balloons and detonating an explosive in an oversized ice cube.
“Developing the look for a new product launch is simultaneously exciting and challenging,” said director Chris Dooley. “It’s that rare opportunity to help create the first impression of the brand, so it needs to have a strong perspective and be filled with memorable and iconic moments. From the outset, I was keenly aware that I would be tasked with giving this product a voice and a visual personality.” 
Medientyp Interaktiv
Länge
Group Executive Creative Director
Group Executive Creative Director
Executive Creative Director
Executive Creative Director
ACD/AD
ACD/CW
Co-Head of Production
Executive Producer
Junior Producer
Etatdirektor
Etatdirektor
Account Executive
Leiter Strategie
Planungsleiter
Strategy Director
Strategy Director
Strategy Director
Produktionsfirma
Regisseur
Geschäftsführender Teilhaber
Visual Effects Supervisor
Herstellungsleiter
Post-Produktion
Creative Director, Brand New School
Designer
Designer
Designer
Designer
Designer
CG Supervisor
3D-Grafiken
3D-Grafiken
3D-Grafiken
3D-Grafiken
Flame Artist
Flame Artist
Storyboard Artist
Cutter
Assistenzredakteur
Kolorist
Produktionsleitung
Supervising Producer
Direktor Fotografie

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