Eric Weisberg
Global Chief Creative Officer at Havas Health & You
New York, Vereinigte Staaten von Amerika
TitelReal Nurses Stories
Agentur
Kampagne The True Nurse Stories
Werbende Allegheny Health Network
Marke Allegheny Health Network
Datum der ersten Ausstrahlung/Veröffentlichung 2020 / 12
Geschäftsbereich Öffentliche Sicherheit & Gesundheit
Story If 2020 has cemented anything, it’s that real heroes don’t wear capes; they wear scrubs. Allegheny Health Network (AHN) and Marvel Comics agree. Marvel, the iconic media brand, has collaborated with AHN to celebrate real-life healthcare heroes through a brand-new comic book, developed together with advertising agency Doner.

AHN is introducing The True Nurse Stories, a new Marvel comic book about real-life nurses and their heroism. Each character and story stems from the experiences of real people who provide healthcare throughout AHN’s 13 hospital facilities in Western Pennsylvania, serving as amalgams of the dozens of nurses who shared their stories.
Medientyp Interaktiv
Länge
SVP Brand Marketing
Social Strategist
EVP
SVP Brand Marketing
Assistant Account Executive
Global Chief Creative Officer
EVP Creative Director
SVP Group Director
Texter
Art Director
Art Director
Texter
Projektmanager
Projektmanager
VP Executive Producer
Associate Social Producer
Art Producer
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