Titel | Princeland (Making-Of) [English] |
Agentur | Ogilvy Paris |
Kampagne | Princeland |
Werbende | Mondelez International |
Marke | Prince |
Datum der ersten Ausstrahlung/Veröffentlichung | 2013 / 10 |
Geschäftsbereich | Kekse, Brot, Knäckebrot |
Story | SUMMARY : Prince is the leading children's biscuits brand in France and Belgium. It was perceived as being less relevant by mothers and very old fashioned by its consumers, children. In order to maintain the brand's leadership it was important to re-vitalise the brand's equity strengthening the relationship of trust with mothers whilst finding a way to engage with children. A storytelling platform, Princeland, was created and orchestrated through a multi-media connections plan, allowing Prince both to reassure mothers and to win the hearts of children, strengthening Prince’s business and brand leadership. |
Medientyp | Branded Content |
Länge | |
Markt | Frankreich |
Mehr Informationen | http://www.luprinceland.com |
Chief Creative Officer | Chris Garbutt |
Creative Director | Fred Levron |
Agency Producer | Laure Bayle |
Agency Producer | Antoine Bagot |
Regisseur | Rémi Chapotot |
Regisseur | Tristan Michel |
Produktionsfirma | Cube |
Texter | Antoine Gauquelin |
Texter | remy aboukrat |
Texter | David Martin Angelus |
Art Director | Julien Conter |
Art Director | Chris Rowson |
Art Director | Eve Roussou |
Werbeleiter | Mike Middleton |
Werbeleiter | Karine Chick |
Werbeleiter | Julie Levet |
Kundenbetreuer | Benoit de Fleurian |
Kundenbetreuer | Natalie Heckel |
Kundenbetreuer | Myriam Nouicer |
Kundenbetreuer | Alix Trinh |
Strategieplaner | Alexandra Mimoun |
Strategieplaner | Antoine Bayle |