Myriam Nouicer
Business Partner at Ogilvy Paris
Paris, Frankreich
TitelPrinceland (Making-Of) [English]
Agentur
Kampagne Princeland
Werbende Mondelez International
Marke Prince
Datum der ersten Ausstrahlung/Veröffentlichung 2013 / 10
Geschäftsbereich Kekse, Brot, Knäckebrot
Story SUMMARY :
 
Prince is the leading children's biscuits brand in France and Belgium. It was perceived as being less relevant by mothers and very old fashioned by its consumers, children. In order to maintain the brand's leadership it was important to re-vitalise the brand's equity strengthening the relationship of trust with mothers whilst finding a way to engage with children. A storytelling platform, Princeland, was created and orchestrated through a multi-media connections plan, allowing Prince both to reassure mothers and to win the hearts of children, strengthening Prince’s business and brand leadership.
Medientyp Branded Content
Länge
Markt Frankreich
Mehr Informationen http://www.luprinceland.com
Chief Creative Officer
Creative Director
Agency Producer
Agency Producer
Regisseur
Regisseur
Produktionsfirma
Texter
Texter
Texter
Art Director
Art Director
Art Director
Werbeleiter
Werbeleiter
Werbeleiter
Kundenbetreuer
Kundenbetreuer
Kundenbetreuer
Kundenbetreuer
Strategieplaner
Strategieplaner

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