Alexandra Mimoun
Head of Integrated Planning at Publicis Conseil, Paris
Paris, Frankreich
TitelPrince Game Trailer
Agentur
Kampagne Prince Game Trailer
Werbende Mondelez International
Marke Prince de LU
Datum der ersten Ausstrahlung/Veröffentlichung
Geschäftsbereich Kekse, Brot, Knäckebrot
Story Ogilvy Paris and Prince de LU Make You Want to be a Prince AgainThrough Adventurous Cross-platform Storytelling
In the latest adventure of Princeland, children continue to gain the values of a Prince-- which so happen to be the same shared values of the brand: bravery, chivalry, adaptability, ingenuity, agility. . . but are now invited to finish the magnificent Princeland story through an exciting game where they can master different skills from 6 levels of play. For instance: venture into the belly of a flying dragon; jump over the rooftops of the city; escape hordes of crazy fans; sneak into a guarded castle; find their way through an out of control bakery!
Inspired by the entertainment industry and some of the biggest animation studios in the world, Princeland masters a 3-D breakthrough initiative that goes beyond simple advertisement: TV Spots; Branded Content; 3 minute short film; a comic book; and, a game that stops after 15 minutes of play to encourage the player to go outside, exercise and be a real prince in the real world.
Shared Ogilvy's Creative Director, Paul Kreitmann: "It was thrilling to create a story that wouldn't end when the film stops. When you play the mobile game, you get the chance to create your own character in Princeland and participate in the adventure to beat the evil Mustachio and save the kingdom in peril!" 
Medientyp Branded Content
Länge
Creative Director Paul Kreitmann
Chief Executive Officer (CEO)
Executive Creative Director
Creative Director
Texter
Texter
Texter
Texter
Art Director
Art Director
Art Director
Art Director
Leiter der Werbeabteilung
Leiter der Werbeabteilung
Leiter der Werbeabteilung
Agency supervisor
Agency supervisor
Agency supervisor
Agency supervisor
Strategieplaner
Strategieplaner
Agency Producer
Agency Producer
Agency Producer
Head of Technology
Produktionsfirma
Produzent
Regisseur
Regisseur
Produktionsleitung
Ton
Musik
Mixing Engineer & Sound Design
Game Production Company
Creative Director
Chief Technical Officer
Produzent
Website Production Company
Produzent
Tech Lead

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