Alexandra Mimoun
Head of Integrated Planning at Publicis Conseil, Paris
Paris, Frankreich
TitelPyeongChang 2018
Titel (Originalsprache)PyeongChang 2018 (anglais)
BriefTo announce the Winter Olympic Games in South Korea, France Télévisions launched a film that was almost silent from beginning to end. The games would be broadcast live from 1 am, in the dead of night, so athletes and commentators were asked to keep their voices down. Athletes and commentators whisper through several Winter Olympic events. That's because on France Télévisions the games would be broadcast in the early hours of the morning.
Kampagne PyeongChang 2018
Werbende France Télévisions
Marke France Télévisions
PostedNovember 2018
Geschäftsbereich Fernseh- & Radioprogramme & Sender
Story To announce the upcoming Winter Olympic Games taking place in Pyeongchang, South Korea, France Télévisions launched a new movie, almost silent from beginning to end playing on what seemed to be a drawback: jet lag.The games were broadcasted in live starting at 1 am, while everybody in France was asleep.This mechanism, supported by athletes of many disciplines of the Olympics, allowed to work on the kind image of France Télévisions towards its public while putting forward all the programmes put in place so that the audience can follow the games in live despite the jet lag.
Medientyp Fernsehen
Executive Creative Director
Executive Creative Director
Art Director
TV Production
TV Production
Produzent Ton
Produzent Ton

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