Titel | Hitting Back |
Agentur | T&Pm |
Kampagne | Blind Fighter |
Werbende | iD Mobile |
Marke | iD Mobile |
Datum der ersten Ausstrahlung/Veröffentlichung | 2016 / 8 |
Geschäftsbereich | Telekommunikation |
Story | In Episode 1, Hoy describes how he was picked on at school: “People would always say, ‘How can you fight if you can’t see?’” Episode 2 explores the “guessing game” of fighting blind – with Hoy explaining how “he can’t see the punches” coming – but, once he grabs his component in the ring, “I forget I’m actually blind. Even if it’s just for five minutes, it just takes that feeling away, and you feel free.” Episode 3 illustrates how the sport has empowered Hoy to celebrate his individuality and master his fear. “A cold fear goes down your whole spine,” he says. “But then I realise, all of it’s in your head. I was born like this, but I’m not going to let it stop us.” |
Philosophie | In the series, Hoy describes in his own words how the sport has helped him rethink his relationship with fear, taking on his own inner demons and using self-defence as a way of building his self-confidence and self-belief. |
Medientyp | Internet-Film |
Länge | |
Audio | Scramble |
Kreativpartner | Micky Tudor |
Creative Director | Dan Watts |
Creative Director | Danny Hunt |
Creative Teammitglied | Carl Storey |
Etat-Planer | Matt Nixon |
Produzent | Adam Henderson |
Kaufmännischer Geschäftsführer | Sam Lewis |
Etatdirektor | Eliza Sloss |
Produktionsfirma | Carbon Digital |
Produzent | Nazneen Hosenie |
Produktionsassistant | Tom Katter |
Regisseur | Simon Frost |
Regisseur | Ben Hanson |
Direktor Fotografie | Phil Thomas |
Animation | Thomas Brady |
Animation | Kerry Akif |
Animation | Riaz Farooq |
Kolorist | Simon Pearson |
Senior Sound Designer | Ollie Usher |
Sounddesigner | Russell Bradley |
Medienagentur | Blue449 |
Medienplaner | Charlotte Clayton |
Medienplaner | Emma Putnam |
Social Content Agency | AllTogetherNow |
Social Content Planner | James Chanter |
Social Content Account Manager | Ella Clay |