Charlotte Clayton
Medienplaner at T&Pm
London, Großbritannien
TitelHitting Back
Agentur
Kampagne Blind Fighter
Werbende iD Mobile
Marke iD Mobile
Datum der ersten Ausstrahlung/Veröffentlichung 2016 / 8
Geschäftsbereich Telekommunikation
Story In Episode 1, Hoy describes how he was picked on at school: “People would always say, ‘How can you fight if you can’t see?’”
Episode 2 explores the “guessing game” of fighting blind – with Hoy explaining how “he can’t see the punches” coming – but, once he grabs his component in the ring, “I forget I’m actually blind. Even if it’s just for five minutes, it just takes that feeling away, and you feel free.”
Episode 3 illustrates how the sport has empowered Hoy to celebrate his individuality and master his fear. “A cold fear goes down your whole spine,” he says. “But then I realise, all of it’s in your head. I was born like this, but I’m not going to let it stop us.” 
Philosophie In the series, Hoy describes in his own words how the sport has helped him rethink his relationship with fear, taking on his own inner demons and using self-defence as a way of building his self-confidence and self-belief. 
Medientyp Internet-Film
Länge
Audio
Kreativpartner
Creative Director
Creative Director
Creative Teammitglied
Etat-Planer
Produzent
Kaufmännischer Geschäftsführer
Etatdirektor
Produktionsfirma
Produzent
Produktionsassistant
Regisseur
Regisseur
Direktor Fotografie
Animation
Animation
Animation
Kolorist
Senior Sound Designer
Sounddesigner
Medienagentur Blue449
Medienplaner
Medienplaner
Social Content Agency
Social Content Planner
Social Content Account Manager

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