Daniela Vojta
Executive Creative Director at McCann New York
New York, Vereinigte Staaten von Amerika
TitelChatterbox
Agentur
Kampagne Priceless Cities
Werbende MasterCard
Marke MasterCard
PostedNovember 2013
Geschäftsbereich Kreditkarten
Slogan Priceless
Story “Chatterbox”, created by McCann XBC for the Priceless New York program focuses on special pre-game sideline access to the New York Giants. It brings the program to life with the story of a young boy who can’t stop talking about all the questions he’ll ask if he meets Justin Tuck, his favorite Giants player. Thanks to MasterCard, both dad and son enjoy the moment of a lifetime when they come face to facemask with Tuck. And are rendered speechless.
Philosophie Priceless Cities, a web-based platform of experiences curated for MasterCard holders, is now in 26 cities around the world. 144 banks participate. Merchants from Saks to Eataly to the local pizzeria in Rome have joined in. It offers experiences that let people share things they’ll never forget. Cook with chefs. Perform in a play, like Rock of Ages. Even meet their sports heroes.
Medientyp Fernsehen
Länge
Markt Vereinigte Staaten von Amerika
Chief Creative Officer
Group Creative Director
Group Creative Director
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Agency Producer
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