Executive creative director / Managing director
at
J. Walter Thompson Paris
Neuilly, Frankreich
| Titel | Genuine Parts - Fear |
| Agentur | HAVAS 360 |
| Kampagne | Genuine Parts |
| Werbende | Daimler AG |
| Marke | Mercedes-Benz |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2014 / 4 |
| Geschäftsbereich | Autozubehör & Services |
| Slogan | A small detail can change the game. Use original parts. |
| Story | This campaigns aims to show how a little detail can change the way a car works, by the use of transformed spare parts names. |
| Medientyp | Presse & Publikationen |
| Executive Creative Director | Thomas Derouault |
| Creative Director | Alban Penicaut |
| Art Director | Benoît Pinon |
| Texter | Constantin de La Borde |
| Produktion | Cécile Ousset |
| 3D-Grafiken | Living Room |
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