Titel | Genuine Parts - Broke |
Agentur | HAVAS 360 |
Kampagne | Genuine Parts |
Werbende | Daimler AG |
Marke | Mercedes-Benz |
Datum der ersten Ausstrahlung/Veröffentlichung | 2014 / 4 |
Geschäftsbereich | Autozubehör & Services |
Slogan | A small detail can change the game. Use original parts. |
Story | This campaigns aims to show how a little detail can change the way a car works, by the use of transformed spare parts names. |
Medientyp | Presse & Publikationen |
Executive Creative Director | Thomas Derouault |
Creative Director | Alban Penicaut |
Art Director | Benoît Pinon |
Texter | Constantin de La Borde |
Produzent | Cécile Ousset |
3D-Grafiken | Living Room |