Mercedes-Benz B-Class - "Justify Nothing"

antoni GmbH

antoni GmbH Berlin, Deutschland

6475

Marke: Mercedes-Benz B-Class
Länder: Deutschland

Werbende: Daimler AG

Titel	Justify Nothing
Agentur	antoni GmbH
Kampagne	Justify Nothing
Werbende	Daimler AG
Marke	Mercedes-Benz B-Class
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 2
Geschäftsbereich	Autos
Story	The central character in the one-minute TV spot is a university professor who takes his small grandson to work with him. Together the duo has an eventful day, and attracts surprised glances e.g. during a lecture, when the young guest pipes up very audibly from his grandfather's bum bag. At the end of the day they review the events during a ride in the B-Class. This is combined with impressions of the day using photos from the professor's relationship with his daughter, which he concludes with the remark that in the 21st Century, nobody has to justify anything any longer – either for decisions or for a personal lifestyle. In line with this, the campaign claim is "Justify nothing".
Medientyp	Fernsehen & Kino
Länge	136 seconds
Produktionsfirma	Pulse Films
Executive Creative Director	Marcell Francke
Creative Director	Lucas Schneider
Creative Director	David Kauder
Art Director	Catharina Sonnenberg
Texter	Erick Barrios
Etatdirektor	Rebecca Otte-Sander
Kundenbetreuer	Yvonne Mielke
Agency Executive Producer	Geraldine Gramenz-Hohlbein
Agency Producer	Maks Ciechanowski.
Regisseur	D.A.R.Y.L
Direktor Fotografie	Lol Crowley
Filmproduzent/Produzent	Neil Andrews
Cutter	Sam Ostrove
Cutter	Scott Butzer
Produktionsdesigner	Jacqueline Abrahams
Kostüme	Hannah Edwards
Post-Produktion	Slaughterhouse Berlin
Sound Mix	Wave London
Sound Mix	Studiofunk
Stimme	David Wilmot