Mike Hahn
Executive Creative Director at Ogilvy Worldwide
New York, Vereinigte Staaten von Amerika
TitelBicycle
Agentur
Kampagne Man with Machine: Think Series
Werbende IBM
Marke IBM
Datum der ersten Ausstrahlung/Veröffentlichung 2015
Geschäftsbereich Elektronik, IT-Teile
Philosophie Many are frightened by the idea of machines with Artificial Intelligence. IBM wanted to start a positive conversation about how man and machine can work together to help people lead better lives. 
Problem We reached out to leading technologists, computer scientists, philosophers and futurists and asked them for their latest thinking on Augmented Intelligence. 30 inspirational and thought-provoking quotes inspired illustrators, photographers, typographers and graphic designers from all over the world to create a series of inspirational posters and GIFs. Each artist had to use IBM’s longtime slogan “Think” – either as a featured element or as a hidden detail for viewers to discover. 
Ergebnis The posters are now on permanent display on the walls, and on digital billboards, of 51 Astor Place in NYC – IBM Watson’s new home and headquarters of the future of cognitive technology. 
Medientyp Plakat
Etatdirektor
Account Supervisor
Etatdirektor
Account Executive
Account Executive
Account Executive
Worldwide Creative Director
Executive Creative Director
Executive Creative Director
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Stellvertretender Creative Director
Agency Producer
Agency Producer
Agency Producer
Agency Producer
Agency Producer
Design Director
Illustrator

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