Jean-Francois Sacco
Co-Founder Chief Creative Officer at Rosapark, Paris
Boulogne Billancourt, Frankreich
TitelHumanity's First Queue
Agentur
Kampagne Humanity's First Queue
Werbende Monoprix
Marke Monoprix
Datum der ersten Ausstrahlung/Veröffentlichung 2019 / 5
Geschäftsbereich Kaufhäuser, Supermärkte
Story Nobody likes standing in line. It’s what’s left of our reptilian brain, that animal instinct that long ago impelled Sapiens to always serve themselves first in order to survive. The first queue jumper was clearly born at the same time as the first queue and to achieve their goal, they needed a brain that was more creative and craftier than their fellow humans’. This primal ingenuity, totally devoid of scruples, is recreated in this film and reflects what happens in queues every day still today – we have to put up with queue jumpers, or we possibly even are queue jumpers ourselves. So when Monoprix created an application that enables their customers to scan and pay for their purchases directly with their smartphones, without having to queue up at the checkout, they weren’t just putting an end to hours of queuing, but also to thousands of years of moral turpitude.
Medientyp Internet-Film
Länge
Markt Ukraine
Produktionsfirma
Ton
Post-Produktion
Produktionsfirma
Medienagentur Blue 449
Chief Creative Officer
Chief Creative Officer
Gründer
Art Director
Texter
Regisseur
Managing Director/Head of Strategic Planning
Stellvertretender Creative Director
Etatdirektor
Kundenbetreuer
Agentur TV-Produzent
Strategieplaner
Head of Digital Strategy
Community Manager
Social Media Strategie
PR manager
Cutter
Produzent
Produktionsmanager
Assistant Director
Direktor Fotografie
Kostüme
Produktionsdesigner
Make-Up Artist
Produzent Ton
Produzent Ton
Sound Engineer
Post-Produktion
Post-Produktion
Chief Executive Officer (CEO)
Deputy Managing Director
Senior Business Manager
Head of Brand Activation
Head of Marketing, Digital & Innovation
Brand & Image Director
Communications and Media Manager

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