| Titel | Bacteria Tracker |
| Agentur | Y&R Bogotá |
| Kampagne | Bacteria Tracker |
| Werbende | TUI Antibacterial |
| Marke | TUI Antibacterial gel |
| Posted | Dezember 2014 |
| Geschäftsbereich | Öffentliche Sicherheit & Gesundheit |
| Story | Every day, people are exposed to million bacteria and one of the major transmitters are bills. That´s why we did an experiment for Tui Antibacterial Gel to let people know approximately how many persons have touched a bill, how many bacteria can have and where it has been. With this action we spread all over Colombia a simple message: Wash your hands after touching a bill. |
| Medientyp | Case Study |
| Länge | |
| Chief Creative Officer | Mauricio Rocha |
| Executive Creative Director | Tito Chamorro |
| Executive Creative Director | Juan Pablo Alvarado |
| Creative Director | Ricardo Uribe |
| Creative Director | Julian Nuñez |
| Creative Director | Juan Carlos Sosa |
| Art Director | Irene Cruz |
| Art Director | Daniel Sáenz |
| Texter | Juan Pablo Maldonado |
| Texter | Jorge Pinto |
| Cutter | Daniel Sáenz |
| Produzent Digital | WUNDERMAN COLOMBIA Bogotá |
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