Freelance creative producer //TV producer/ radio producer/Art Buyer at freelance

Brussels Area, Belgium, Belgien

visit.brussels - "#CallBrussels"

Marke: visit.brussels
Länder: Belgien

Air, Partner of McCann

Air, Partner of McCann Brussels, Belgien

7193

Titel	#CallBrussels
Agentur	Air, Partner of McCann
Kampagne	Call Brussels
Werbende	visit.brussels
Marke	visit.brussels
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 1
Geschäftsbereich	Bestimmungsörter (Länder und Plätze)
Story	SUMMARY A chain of terrorist attacks in Brussels in 2015 led to an unprecedented crisis in the capital of Europe. The city’s economy, especially, tourism sector was hit hard due to negative international press coverage. To reassure travellers that Brussels was a safe place to visit, the Brussels tourism board launched the #CallBrussels campaign. Curious foreigners were invited to make up their own minds about Brussels by calling in to the city center and speaking directly with the locals. Later, a video showcasing conversations was created and diffused on the web. The campaign idea resonated with the majority of viewers. After watching the video, 74% of outsiders expressed a desire to visit the city.
Medientyp	Außenwerbung
Länge	135 seconds
Creative Director	Dieter De Ridder
Creative Director	Joeri Van Den Broeck
Designer	Maxime Douillet
Produktionsfirma	Lovo Films
Regisseur	Jan Boon
Produzent	Juliette Stinglhamber
Produzent	Niki Michiels
Agency Producer	Daphné de le Vingne
Agency Producer	Bérengère Lurquin
Creative Teammitglied	Julien Scouze Riviezzo
Creative Teammitglied	Sébastien Stronghead Verliefde
Digital Agency	Globule Bleu
Executive Creative Director	Eric Hollander