McDonald's - "Lawyer"

Leo Burnett

Leo Burnett London, Großbritannien

6380

Titel	Lawyer
Agentur	Leo Burnett
Kampagne	The Big Mac
Werbende	McDonald's
Marke	McDonald's
Datum der ersten Ausstrahlung/Veröffentlichung	2014 / 2
Geschäftsbereich	Gastätte & Schnellgaststätte
Story	In the ads we see normally slick professionals, a high-end estate agent and a lawyer, absent-mindedly mention the ingredients of a Big Mac in situations where you would expect them to be the picture of professionalism. They don’t even notice they’re doing it. But those around them, and our viewers certainly do. It is then that we reveal that they have been distracted by posters and adverts depicting the Big Mac, in all its glory. The effect it has on our characters is summed up in the campaign endline: The Big Mac. See One. Want One.
Medientyp	Fernsehen
Länge	40 seconds
Produktionsfirma	Sonny London
Redaktionsbüro	Marshall Street Editors
Spezialeffekte	MPC LDN
Audio-Postproduktion	Jungle Studios
Werbeleiter	Alistair Macrow
Werbeleiter	Steven Hill
Texter	Matt Lee
Art Director	Peter Heyes
Creative Director	Adam Tucker
Executive Creative Director	Justin Tindall
Agency Producer	David White
Medienagentur	OMD
Medienplaner	Kathryn Armstrong
Medienplaner	Grace Cowey
Regisseur	Fredrik Bond
Kameramann	Tim Maurice-Jones
Filmproduzent/Produzent	Sara Cummins
Cutter	Tim Thornton Allen
Spezialeffekte	Dionne Archibald
Ton	Owen Griffiths