Titel | Allen the Peregrine |
Agentur | Mother London |
Kampagne | Allen the Peregrine |
Werbende | IKEA |
Marke | IKEA Sheffield |
Datum der ersten Ausstrahlung/Veröffentlichung | 2017 / 9 |
Geschäftsbereich | Fachgeschäfte |
Story | IKEA is launching a brand new store in Sheffield. As our gift to the steel city, in collaboration with local artist Jason Heppenstall, we have brought to life Sheffield’s most famous falcon with a little help from an icon of our own. Meet Allen the Peregrine, a 7-metre wide falcon made from over 17,000 IKEA allen keys. The majestic creation stands proudly in Sheaf Square, just outside Sheffield’s main station as a joint symbol of the town and the new store. |
Medientyp | Außenwerbung |
Länge | |
Creative Director | Ana Balarin |
Creative Director | Hermeti Balarin |
Art Director | Anthony Montagne |
Texter | Anthony Montagne |
Art Director | Oli Rimoldi |
Texter | Oli Rimoldi |
Zeichner | Jason Heppenstall |
Produzent | Emma Hodson |
Etatdirektor | Matthew Taylor |
Eventproduzent | Matt Myatt |
Eventproduzent | Francesca Sharpes |