| Titel | The Middle |
| Agentur | Mother |
| Kampagne | The Middle |
| Werbende | Target Corporation |
| Marke | Target |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 1 |
| Geschäftsbereich | Kaufhäuser, Supermärkte |
| Story | Timbers team of visual effects artists contributed their talents to The Middle, which premiered at the 2018 Grammy Awards. Under a very tight timeline, Timber collaborated closely with Mother in New York for the three-minute, live performance video. The piece captures music artists Maren Morris, Zedd and Grey in their on-stage element alongside dancers dressed in Targets red-and-white, with a striking LED backdrop and floor flashing throughout. |
| Medientyp | Events |
| Länge | |
| Soundtrack | the middle |
| Redaktionsbüro | Cartel |
| Produktionsfirma | RadicalMedia |
| Regisseur | Dave Meyers |
| Executive Producer | Susie Boyajan |
| Executive Producer | Lauren Bleiweiss |
| Executive Producer | Sabrina Elizondo |
| Executive Producer | Jim Bouvet |
| Produzent | Steve Fredriksz |
| Direktor Fotografie | Scott Cunningham |
| Produktionsdesigner | Phil Messina |
| VFX Company | Timber |
| Post-Produktion | Timber |
| Post-Produktion | Company 3 |
| Creative Director | Kevin Lau |
| Creative Director | Jonah Hall |
| Kreativpartner | Kevin Lau |
| Kreativpartner | Jonah Hall |
| Produzent | Greer Bratschie |
| Produzent | Meagen Carroll |
| Produzent | James Reid |
| Produzent | Jillian Lynes |
| Flame Artist | Todd Mesher |
| Flame Artist | Scott Johnson |
| Flame Artist | Tim Bird |
| Flame Artist | Chris Decristo |
| Flame Artist | Andymac |
| Flame Artist | Federico Saccone |
| Zeichner | Jon Lorenz |
| Zeichner | Brandon Lester |
| Zeichner | Jeff Willette |
| CG Artist | Brack Hightchew |
| CG Artist | Jon Lorenz |
| Flame Assistant | Brandon Harden |
| Flame Assistant | Erik Rojas |
| Flame Assistant | Brack Hightchew |
| Produktionkoordinator | Michelle Castillo |
| Cutter | Nick Gilberg |
| Audio-Postproduktion | Lime Studios |
| Mixer | Jeff Malen |
| Kolorist | Stefan Sonnenfeld |
| Choreography | Hi-Hat |
| Wardrobe | JAK |
| Wardrobe | Kelly |
| Wardrobe | Jessica |
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