Adam Rudd
Editor at Final Cut
New York, Vereinigte Staaten von Amerika
TitelTogether: Celebrating 100 years of the Coca-Cola bottle
Agentur
Kampagne Together: Celebrating 100 years of the Coca-Cola bottle - by David LaChapelle
Werbende Coca-Cola Company
Marke 46664/Coca-Cola
Datum der ersten Ausstrahlung/Veröffentlichung 2015 / 2
Geschäftsbereich Soft Drinks, Tonics
Story The brief was simple. Coca-Cola wanted to celebrate the 100 year Anniversary of the Coca-Cola bottle. Our idea came from the fact that this bottle is one of the most famous pieces of design in the world. We wanted to celebrate it in a way no other product can do it. 
Philosophie Collaborating with David LaChapelle:
David LaChapelle was for our client and us an obvious choice. He is as pop as the product—loves doing iconic work. It was very easy to convince him to participate. His answer to us was that he wanted to do it because the idea and the product were incredibly powerful and iconic. It was an amazing shoot and he is an amazing artist.
Biggest challenge in the development:
Finding a way for everyone to see the bottle and the brand immediately-- knowing that there is no branding. It is really bold and smart from the client to launch this print without any logo or even product in it. And even if there is nothing that tells you it's Cola-Cola. . .the brand is everywhere: from the togetherness, to the shape of the bottle and the iconicity.
Together: Peace and Love. . .to start?
Coca-Cola is about bringing people together and to help them share happiness. Celebrating peace and love is in the DNA of the brand. And we all believe that today, more than ever before, it's the thing we need to fight for. 
Medientyp Fernsehen
Länge
Editorial Company
SPECIAL EFFECTS/SFX/POST COMPANY
CEO
Executive Creative Director
Creative Director
Texter
Art Director
Art Director
Strategic Director
TV Producer
Art Buying Director
Kaufmännischer Geschäftsführer
Kundenbetreuer
Kundenbetreuer
Executive Producer
Regisseur
Cinematographer (DoP
Herstellungsleiter
Executive Producer
Cutter
Sfx/Post supervisor
Executive Producer
Executive Producer
Produktionsfirma
MUSIC COMPANY/ MIX & AUDIO POST

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