Wilko - "Keeping up with the Rogers"

TBWA\Manchester

TBWA\Manchester Manchester, Großbritannien

11109

Marke: Wilko
Länder: Großbritannien

Werbende: Wilko

Titel	Keeping up with the Rogers
Agentur	TBWA\Manchester
Kampagne	Keeping up with the Rogers
Werbende	Wilko
Marke	Wilko
Datum der ersten Ausstrahlung/Veröffentlichung	2014 / 4
Geschäftsbereich	Kaufhäuser, Supermärkte
Philosophie	Rival groups of pirates attempt to one-up each other with their decorating skills in the hilarious campaign, consisting of three TVCs. Zak Emerson directed the ads, which mark the rebranding of homeware retailer Wilkinson to Wilko.MPC’s VFX team, led by Dan Sanders, utilised numerous techniques to create the spots. Dan said “Zak wanted everything to look as natural as possible, which meant a few days out at sea and a bit of sea sickness amongst the crew. Back in the studio we worked on re-designing the ship that was shot to create a second ship for the rival pirates. We created new black sails, as well as colourful ones for the wide shot, re-designed the cannons and added embellishment on the sides of the ship. The weather wasn't always co-operating, so sky replacements also were needed for each shot.”The team also utilised matte painting, creating the shot of the Wilko store on the cliff-face from scratch. Creative Director of Colour Grading Jean-Clément Soret completed the grade.
Medientyp	Fernsehen
Länge	60 seconds
Redaktionsbüro	Final Cut
Spezialeffekte	MPC LDN
grade	MPC LDN
Produktionsfirma	Blink London
Regisseur	Zak Emerson
Agency Producer	Lou Vasey
Agency Producer	Lisa Nichols
Agency Producer	Gary Fawcett
Cutter	Joe Guest
Kolorierung	Jean-Clément Soret
Creative Teammitglied	Ant Harris
Creative Teammitglied	Zoe Harris
Filmproduzent/Produzent	Ewen Brown
Spezialeffekte	Julie Evans
Spezialeffekte	Dan Sanders
VFX-Künstler	Bruno Fukumothi
VFX Team	Mark Stannard
VFX Team	Dan Cowley