Titel | First Choice |
Agentur | SiD@RKCR/Y&R |
Kampagne | First Choice |
Werbende | First Choice Group |
Marke | All inclusive |
Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 12 |
Geschäftsbereich | Bestimmungsörter (Länder und Plätze) |
Story | The TV ad tells the story of a woman who follows her heart's desire. Opening with the moment she abandons her everyday tasks to chase and ice-cream van, the ad sees her dive into a lake and resurface at a First Choice resort, where she experiences the delights of being able to say yes to anything she wants, before finally getting an ice-cream – on the beach. The agency also created a new brand identity for First Choice marking the biggest overhaul for the all-inclusive holiday favourite in more than 20 years. The new identity builds on existing core elements of the brand, creating a clear, stand-out position for the brand. |
Medientyp | Fernsehen |
Länge | |
Redaktionsbüro | Final Cut |
Post-Produktion | MPC LDN |
Executive Creative Director | Mark Roalfe |
Creative Director | Nicola Wood |
Creative Director | Andy Forrest |
Kaufmännischer Geschäftsführer | Ben Caulfield |
Agency Producer | Danielle Sandler |
Fotograf | Heather Favell |
Produzent | Jonathan Herman |
Produktionsfirma | Blink London |
Produzent | Andrew Studholme |
Cutter | Joe Guest |
Musik/Ton | Tom |
Direktor Fotografie | Simon Chaudoir |
Medienagentur | MediaCom |
Social Media Expert | 360i |