Strategic Planner / Brand Consultant (Jun 2012 – Mar 2014)
In charge of integrated strategic planning for Disneyland Paris, Bledina and L'Oréal Group brands (Inneov, LaRoche-Posay).
Accompanied Disneyland Paris' shift from a park-centric to a consumer-centric communication system (from annual celebrations to insight-based campaigns).
Supervised consulting missions for Ubisoft, ready-to-wear brands, furniture brands
Chef de groupe chargé de développement / New business analyst (Jun 2010 – Jun 2012)
In charge of driving pitches for BETC (2nd most creative agency worldwide - Gunn Report 2010).
Heavily contributed to winning major accounts in the following areas : video games, spirits, consulting and information services, car rental, retail, leisure.
Participated in numerous pitches in the following areas : cosmetics, mobile, e-tail, clothing, food, tourism, watches, luxury.
Also in charge of other missions inside Havas Group, including a heavy contribution to winning one of the biggest European FMCG account
Chef de Publicite (Oct 2008 – Jun 2010)
In charge of advertising (TV+Print) for Neovadiol and Liftactiv, the two main anti-aging franchises of Laboratoires Vichy (L'Oreal Group), Europe's leading pharmacy cosmetics brand. Also in charge of Normaderm, the anti-acne franchise of Laboratoires Vichy.
Also in charge of advertising (mostly print) for Piper-Heidsieck champagnes.