Anrick Bregman
Regisseur at UNIT9
Los Angeles, Vereinigte Staaten von Amerika
TitelLexus Elevate
Agentur
Kampagne Lexus Elevate
Werbende Lexus
Marke Lexus
PostedSeptember 2016
Geschäftsbereich Autos
Story After two years of partnering with the USA Pro Cycling Challenge (USAPCC), Lexus needed that extra push to be recognized as an authentic partner and supporter of the sport and to drive future consideration among this target audience. Our goal was to increase awareness of the event among spectators on-site and enthusiasts watching at home. 7M PR impressions later, we did just that.
Lexus proves with “Elevate” that virtual reality isn’t just a gimmick but a credible filmmaking technology. “Elevate” is an immersive 360-degree film experience using the Samsung Gear VR + Samsung Galaxy S6 that tells the story of why pro cyclist Christian Vande Velde loves the sport. It’s not just a technical experiment using 360-degree video technology or a simple single camera setup but has a beautiful narrative that puts you in the mind and saddle of one of the world’s greatest cyclists from an unprecedented perspective. The campaign won several FWAs and a Gold Graphis Award. 
Medientyp Interaktiv
Länge
Konzept
Executive Producer
Executive Producer
Executive Producer
Direktor Fotografie
Executive Creative Director
Executive Producer
Regisseur
Art Director
Creative Director
Talent
Produzent
Produzent
Texter
Designer
Account Supervisor
Account Executive
Produzent
Herstellungsleiter
VR Technician
Cutter
Digital Production
Music & Sound Design
Chief Creative Officer

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