Jarrick Lay
Kaufmännischer Geschäftsführer at SDWM
Melbourne, Australien
TitelLiving Landscapes
Agentur
Kampagne Living Landscapes
Werbende La Trobe University
Marke La Trobe University
Datum der ersten Ausstrahlung/Veröffentlichung 2017 / 2
Geschäftsbereich Universitäten und Berufschulen
Philosophie A new La Trobe University initiative via AIRBAG and SDWM, inspired by one of the world's most influential living artists currently featuring at the NGV in David Hockney: Current, will see a virtual forest of hand drawn digital trees and plants translated into a real-life forest, creating long-lasting benefits for the environment.

Under the initiative, Living Landscapes, visitors to the NGV's Friday Nights program create their own personalised tree on an iPad using the colours and brush strokes inspired by David Hockney. They move their tablet over a scale replica of the University's 30-hectare Wildlife Sanctuary and digitally "plant" their creation within a growing virtual forest.

For each of the estimated 4000 virtual plants created during the initiative, La Trobe will plant one within the Sanctuary, which was set up 50 years ago to protect local flora and fauna.
Medientyp Interaktive Outdoor Experience
Länge
Produktionsfirma
Chief Marketing Officer (CMO)
Director of Brand Marketing & Sponsorships
Kampagnenmanager
Social Media Manager
Operative Führung
Geschäftsführender Teilhaber
Kreative Technologie
Produzent
Produzent
Developer
Developer
Creative Director
Creative Director
Design Director
Kaufmännischer Geschäftsführer
Social Strategy Director
PR Agency
Geschäftsführer
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