Regional Creative Director, EMEA Facebook and Instagram
at
Facebook
London, Großbritannien
| Titel | #whatnormalfeelslike |
| Agentur | Accenture Song |
| Kampagne | #whatnormalfeelslike |
| Werbende | Coppafeel! |
| Marke | Coppafeel! |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2015 / 1 |
| Geschäftsbereich | Informations-/Hilfevereinigung über der Krankheit |
| Slogan | #whatnormalfeelslike |
| Story | The national #whatnormalfeelslike campaign launched in the summer of 2014 with a series of high impact images shot by Rankin. The images featured seven bare-chested women and each body was painted with the word that best described how their boobs felt to them, such as ‘squidgy’, ‘spongy’ and ‘bobbly’. Since then, thousands of women have joined in with the campaign on social media and at events and festivals around the country. |
| Philosophie | The campaign aims to normalise and desexualise female breasts in order to help women to reclaim the language surrounding them, so they can be confident in describing #whatnormalfeelslike. The purpose of this campaign is not only to inform young women that there are other words they can use to describe their boobs but to also help women reclaim the vocabulary so that they know #whatnormalfeelslike for them. |
| Problem | The campaign folllowed research with women across the UK that showed those aged between 18-30 struggle to find words to describe their boobs beyond big or small because sexualisation has led to women only thinking about theirs in terms of size. |
| Medientyp | Außenwerbung |
| Mehr Informationen | http://coppafeel.org/boobs/ |
| Produktionsfirma | Jelly London |
| Medienagentur | MediaCom |
| PR Agency | Kaper |
| Fotograf | Rankin . |
| Typografie | Alison Carmichael |
| Texter | Paul Pearson |
| Art Director | Laila Milborrow |
| Etatdirektor | Harriet Belsey |
| Etatdirektor | Laura Vipond |
| Executive Creative Director | Caitlin Ryan |
| Senior Planner | Matthew Waksman |
| Agency Producer | Amy Lonnen |
| Board Director OOH | Gill Reid |
| Planning Manager | Richard Beecroft |
| Etatdirektor | Jenna Gifford |
| Kundenbetreuer | Julia Kenny |
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