Mada Masr - "Under 14 Handball Team "

J. Walter Thompson Dubai

J. Walter Thompson Dubai Dubai, Vereinigte Arabische Emirate

Awards

7885

Marke: Mada Masr
Länder: Vereinigte Arabische Emirate

Werbende: Mada Masr

Titel	Under 14 Handball Team
Agentur	J. Walter Thompson Dubai
Kampagne	Micropolitics
Werbende	Mada Masr
Marke	Mada Masr
Datum der ersten Ausstrahlung/Veröffentlichung	2017 / 4
Geschäftsbereich	Online-News, -Medien, -Informationen
Story	The film is a satirical comment about how the games ofpolitics exist in the least likely of places, leaving the viewer to imagine how deep these games run in actual governmental politics. It was commissioned by Mada Masr, an independent, progressive publication in Egypt that appeals to the well-informed mind. “Under-14 Handball Team ”, paints a vivid picture of the inner-workings of a school level sports team. It explores topics like fraud, honey-traps, transfer of power, deceit etc., words often associated with Politics, but shown through a more familiar lens. The concept Micropolitics, required the director to intimately capture the invisible power relations in the least likely of places. The challenge was to reveal the ugly underbelly of these seemingly innocuous outfits, while drawing direct parallels with governmental politics. This required every detail to be crafted to perfection. From the ironical, informed voice over to casting that embody the characters they play at one look. Thefluid camera work gives the viewer a fly on the wall kind of experience, adding to the voyeuristic nature of the film. The lively art direction and choice of music create the perfect atmosphere, almost as misleading as the games of Politics itself.
Medientyp	Fernsehen
Länge	78 seconds
Chief Creative Officer	Chafic Haddad
Art Director	Gautam Wadher
Executive Creative Director	Marco Bezerra
Executive Producer	Manasvi Gosalia
Executive Producer	Wadih Safieddine
Cutter	Neelay Shah
Regisseur	Nalle Sjöblad
Geschäftsführer	Sabry Mohammed
Creative Director	Akhilesh Bagri
Texter	Akhilesh Bagri
Projektmanager	Aly Seifelnasr
Produzent	Aly Seifelnasr
Creative Director	Guatam Wadher
Produktionsleitung	Heather McDonald
Projektmanager	Maria Jose Suarez Viacava
Produzent	Steve Gergess
Direktor Fotografie	Damoun Ghawi
Tonstudio	Mango Jam Studios
Directors Rep	gesas. management