Karim Mira
Founder at Lizard
Greece, Griechenland
TitelNever Take Your Jersey Off
Agentur
Kampagne Never Take Your Jersey Off
Werbende Coca-Cola Company
Marke Coke
Datum der ersten Ausstrahlung/Veröffentlichung 2018
Geschäftsbereich Soft Drinks, Tonics
Philosophie Much like all our other football content, our music video was catchy, cool and utterly silly. Silly enough to get millions’ attention in the massive clutter. In true honor of the occasion and its real rituals, our video iconically featured World Cup Panini cards. The entire film was said through Paninis, but rather than featuring the stars we didn’t have rights for, we featured our own stars, the real Egyptian fan!
It’s been so long time since Egypt was playing in the world cup and all Egyptians got very patriotic, trying to show off by holding the flags and wearing the national team jersey which costs around $100 !!! the jersey was more expensive than a family’s entire monthly grocery stock! But what was the alternative, hit the streets wearing just any old red t-shirt you had lying around? For an occasion as big as this one? This was Egypt! This was the World Cup! This was something we were all waiting for in the past 28 years! Banking on this key tension point, Coca-Cola Egypt decided to give the nation jerseys! How? Through buying our can.
Medientyp Internet-Film
Länge
Creative Director
Lyrics Writer
Head of Account Management
Account Director
Account Director
Kundenbetreuer
Account Executive
Head of Strategy
Strategist
Executive Producer
Producer
Director
DOP
Art Director
Texter
Managing Director
Stylist
Editor
Colorist
Music Composer
Post Producer
Art Director
GFX

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