Murr Television - "Bald For You"

FP7/BEY

FP7/BEY Beirut, Libanon

Awards

4850

Marke: Murr Television
Länder: Libanon

Werbende: Murr Television

Titel	Bald For You
Agentur	FP7/BEY
Kampagne	Bald for You
Werbende	Murr Television
Marke	Murr Television
Datum der ersten Ausstrahlung/Veröffentlichung	2017 / 3
Geschäftsbereich	Fernseh- & Radioprogramme & Sender
Story	BALD FOR YOU: In Breast Cancer Awareness Month, for Murr Television (known as mtv), a leading Lebanese TV channel, we shocked and moved women across Lebanon, through an influencer going bald – as a message of prevention. We identified one female influencer - Francoise Freifer. And through a completely unscripted video intervention, we got her to go bald for the most important woman in her life: Her mother. Through “I’m going bald, so you don’t have to and you don’t to have to suffer from breast cancer”, Francoise then invited women and men viewing the video (on her social networks as well as on Murr Television’s social media channels) to go bald (for the women in their lives) and make a statement to women about the importance of regular checks, so that they didn’t have to suffer the agony of breast cancer. In turn, this intervention drove conversations and check-ups.
Medientyp	Fernsehen
Länge	140 seconds
Geschäftsführer	Emile Atallah
Kreative Strategie	Tahaab Rais
Direktor Strategische Planung	Tahaab Rais
Etat-Planer	Carl Bou Abdallah
Creative Director	Wissam Matar
Texter	Nadyn Chalhoub
Art Director	Rosy Mouallem
Kundenbetreuer	Mia Estephan
Direktor Digital	Nassif Abou Aloula
General Manager	Colette Cherfane
Leitung Digitale Medien	Joelle Cherfane
Art Director	Jad Chamaa
Produktionsfirma	UM Beirut