| Titel | Mother’s Day |
| Agentur | FP7/BEY |
| Kampagne | Mother’s Day |
| Werbende | McDonald's |
| Marke | McDonald's |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2018 / 3 |
| Geschäftsbereich | Gastätte & Schnellgaststätte |
| Philosophie | Around Mother’s Day in the Middle East, McDonald’s in Lebanon is celebrating the feeling of being a mum by focusing on a segment that exists in the region, but is never discussed. In a region that tends to stick to gender norms, the film has sparked conversations around the definition of being a mum, and has earned over 85% positive sentiments. The film is being supported by on-ground retail activations and an upcoming social media content series focused on the core idea of ‘being a mum’ and all that it entails. |
| Medientyp | Fernsehen |
| Länge | |
| Art Director | Pamela Karam |
| Executive Creative Director | Karim Kazan |
| Geschäftsführer | Emile Atallah |
| Texter | Thomas Young |
| Art Director | Mike Awad |
| Art Director | Rosy Muallem |
| Account Executive | Petra Berbari |
| Head of Strategic Planning | Tahaab Rais |
| Direktor Strategische Planung | Carl Bou Abdallah |
| Account Director | Salim Fayed |
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